Product Demo Video Production in San Francisco
Product demo videos produced in our San Francisco studio for SaaS, biotech, AI, enterprises, small businesses, and B2B brands.
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Featured Product Demos in our San Francisco Studio
A great product demo video allows viewers to understand what the showcased product does and why it matters within the first minute of the video. Most demos attempt this and fail because they try to highlight every feature versus telling a clear story. At 415Headshots Inc., our team produces product demo videos that walk viewers through a product similar to a great salesperson, one problem and solution at a time.
The two product demos, showcased above, were produced by our team for Innovaccer, the healthcare AI company, at their San Francisco office. Each video features key stakeholders behind the product that talk about what the product offers, how the features work, and what a user sees on screen while interacting with the product. During the video, a subject in the video runs the live product on a laptop, so when someone points to a feature, the viewer can look at the real interface versus referencing a slide later.
The 415Headshots team pairs the on-camera footage with screen recordings of the product demo. In the final edit of the video, the screen recording can run one of two ways. One is side-by-side with the subject in the video, so the viewer can see the interface while the subject talks about a certain feature. Or, the second option, is we showcase a full-screen of the product demo being run while the subject’s voice carries over it. To make product demo videos engaging, our editing team consistently cuts video between the subjects talking, the laptop on set, and a clean screen recording. This consistent editing is why our product demos don’t feel like pre-recorded webinars and can increase viewership with your customers.
Every product demo video, like the ones showcased above, is edited and finished in-house with DaVinci Resolve with a color grade that matches your company’s videos, a clean audio profile, and pacing that will fit your company’s use case. Each demo is edited differently based upon where it will end up, such as product demo videos for social media are punchier vs. demo videos for long-form content on YouTube.
Directed by Jasmeet Singh, Founder & Creative Director at 415Headshots Inc.
Types of Customer Testimonial Videos We Produce in San Francisco
Customer testimonials are videos that capture the experience of a customer in regard to your company’s service or product. They are a type of video, not just a single format. Testimonial video production varies from company to company. The right format depends on where the customer will upload the video, which marketing channels will use the video, and who the viewer audience is. At 415Headshots, we specialize in producing the testimonials listed below:
Customer Testimonial Videos
Customer testimonials capture the experience of customers using a product, whether it’s a physical product, service, or software. These are built for landing pages, social media, hero sections of websites, and sales pitches. At 415Headshots, we capture these in our standard two-camera format with audio in our studio or at their desired location.
Client Success Story Videos
Client success stories showcase how a client was able to tackle a problem or achieve a certain goal after using a specific product or service. These videos are usually longer than a normal testimonial and can range from two to seven minutes. At 415Headshots, we edit these videos to include b-roll of the client’s environment, supporting interview from other staff, and have a story arc. These are great for marketing teams to showcase at conferences or case-study landing pages.
Employee Testimonial Videos
Employee testimonials capture the internal experiences about working at a company. These videos can be used for LinkedIn posts when hiring, career landing pages, and recruiting materials. At 415Headshots, we use our standard two-camera set-up to record these and may interweave B-roll of the company’s office within the video.
Influencer Testimonial Videos
Influencer testimonials capture a popular personality sharing their experience about your brand or product. These testimonials are recorded at a higher production level and paired with B-roll of the influencer within their environment interacting with your product. These are perfect for industries that you need a credibility boost, such as finance, B2C products, or regulated industries.
Event Testimonial Videos
Event testimonials record the experience of attendees at annual events, conferences, or summits. These are perfect to use in sizzler reels to showcase the energy of the event and to help market next year’s event.
Before-and-After Testimonial Videos
These testimonials capture how a customer navigated their workflow before-and-after your product was introduced to them. These are perfect for products or services that have a significant impact on users. At 415Headshots, we record these types of testimonials for certain B2C product companies, fitness startups, healthcare, and B2B SaaS.