From the Lab Bench to the Camera
Before 415Headshots Inc., Jasmeet was a molecular biologist.
He worked at Mammoth Biosciences, the CRISPR diagnostics company spun out of UC Berkeley, where he holds two patents from his research there. In 2020 he co-authored a paper in Nature Biotechnology on a CRISPR-Cas12-based diagnostic platform for detecting SARS-CoV-2.
It was a strange path to professional photography. Jasmeet had been shooting on the side since high school. The transition was deliberate. The skills that made him useful in a research lab, controlled variables, redundant backups, careful documentation of every condition, turned out to be the same skills that separated competent photographers from reliable ones.
He left the lab in 2020 and started 415Headshots Inc. with a single camera. The first clients were friends and former colleagues. The first time someone he'd never met booked a session, he spent all night perfecting every edit from the flyaway hairs to color grading. That's still the work.
The Scientific Method, Applied to Visual Production
Jasmeet's approach to every shoot, whether it's a single headshot or a twelve-operator multi-room conference production, runs on the same logic he learned in the lab.
Control the variables you can. Light, audio, camera settings, framing, direction.
Build redundancy for the variables you can't. Dual-card recording on every camera body. Three independent audio layers on every speaker. Backup gear for every shoot. Cloud and physical drive backups before the crew packs the truck.
Document everything. Every shoot starts with a written creative brief. Every camera angle has a shot list. Every client gets a Frame.io review link with timestamped comments. Nothing lives in a head, on a sticky note, or in a Slack thread alone.
When something goes wrong on set, and it does, the system is what saves the project. Earlier this year at the Grand Hyatt in Union Square, the venue's AV soundboard couldn't be tapped for the panel feed. The DJI Mic 2 kits were already in the bag as a backup audio layer. The panel made the highlight reel. Nobody in the room knew anything had gone wrong. That's not luck. That's the redundancy that comes from approaching production the way you'd approach a controlled experiment.
What Jasmeet Shoots Today
Headshots are still part of the work, especially for the executive and Fortune 500 clients who originally brought him into the studio. But the studio's growth in 2025 and 2026 is in video. Jasmeet now serves as lead cinematographer on most major productions.
He shoots on Sony FX6 and FX3 cinema bodies, Netflix-approved for original content.
He directs on set. He coaches pacing, posture, vocal tone, and eye contact in real time. The conversational interview method he developed for nervous headshot clients works the same way on a CEO who has seven minutes between sessions and needs to deliver a clean three-minute interview.
Selected Clients and Productions
A non-exhaustive list of brands and productions Jasmeet has personally directed or shot:
Corporate and brand: BCG, Morgan Stanley, Salesforce, WeWork, Innovaccer, Lam Research, and Ivo AI,
Conference and event productions: Innovaccer's Xxcelerate conference at the Grand Hyatt San Francisco (two-day multi-room production with twelve videographers and over twenty cameras), Tabs activation at Stripe Sessions outside the Moscone Center, Ivo AI customer event at the Conservatory at One Sansome
Nonprofit: Gordon and Betty Moore Foundation
Jasmeet’s favorite video he produced is for an acquisition announcement for Innovaccer.
Published Research
Broughton JP, Deng X, Yu G, Fasching CL, Servellita V, Singh J, Miao X, Streithorst JA, Granados A, Sotomayor-Gonzalez A, Zorn K, Gopez A, Hsu E, Gu W, Miller S, Pan CY, Guevara H, Wadford DA, Chen JS, Chiu CY.CRISPR-Cas12-based detection of SARS-CoV-2. Nature Biotechnology. 2020 Jul;38(7):870-874. DOI: 10.1038/s41587-020-0513-4. PMID: 32300245.
Two additional patents are held from Jasmeet's time at Mammoth Biosciences.
Work With Jasmeet
If you're considering a headshot session, a brand video, an executive interview, or full event video coverage, and want to work with Jasmeet, let us know and we can connect you with him.