Interview Video Production in San Francisco
Interview videos produced in our San Francisco studio for executives, customers, and founders across AI, SaaS, enterprises, and B2B brands.
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Featured Interviews In Our San Francisco Studio
Interviews are one of the most versatile marketing materials for both brands and companies. They can be used both as long-form or edited into short-form content for social media. At 415Headshots, we produce interviews at our San Francisco studio or on-site at businesses, company offices, or event spaces.
The videos above showcase our interview production both at our studio and on-site. For our in-studio interview set-up, we utilize a three-camera set-up with our Sony FX3’s. We have one wide camera angle to capture the entire interview set-up, which includes the individuals sitting and the environment surrounding them. The other two cameras are used for zoom angles to focus on each individual. All three cameras record simultaneously with our audio.
Our studio is visually engaging for interviews, as our set-up includes colored seats, background accent lights, coffee tables, and plants. We can adjust the set-up to match your team’s aesthetic.
Our team understands that interview styles vary across teams and the purpose of the videos. For example some interviews can be formal that need to be used for investor slides, while some are used for an authentic, casual use case. At 415Headshots, we match the style and editing to your team’s deliverables. For formal videos, we provide teleprompters and assist with the script to ensure the final video comes across as confident and polished. While for casual videos, we’ll skip the teleprompter and opt for a conversational approach to ensure the final cut feels like a real person talking.
Directed by Jasmeet Singh, Founder & Creative Director at 415Headshots Inc.
Types of Interview Videos We Produce In San Francisco
Interviews are more than videos of people on camera answering questions. They are used as powerful tools to tell stories about people’s experiences, a company’s brand and mission, or a start-up founder’s experience. They are a type of video, not subject to a specific format.
Interview video production varies from company to company, such as scripted vs. unscripted videos or documentary-style interviews vs. thought-leadership polished interviews. The right format depends on what the interview should accomplish, where it’ll be posted, and who’s talking. At 415Headshots, we specialize in producing the interview listed below:
Executive Interview Videos
Executive interviews capture a company’s leadership team discussing the company’s trajectory, strategy, updates, or a major announcement. These can be recorded and used for press releases, investor updates, marketing materials, social media content, and/or internal all-hands meetings. At 415Headshots, we record executive interviews at the company’s office with a multiple camera set-up, dependent on how many executives are being interviewed, along with audio.
Founder Interviews
Founder interviews capture the background, experience, and story of a founder and how they started their company. Founders usually answer questions like how they got into the current industry, why they started their current company, what problems they aimed to solve, and the trajectory of the company. These interviews are often filmed and used for social media, as b-roll for a long-form video, a company’s home page or about us page, or as long-form content. At 415Headshots, we provide authentic founder interviews, so we shoot with a two camera set-up without the use of a script or teleprompter.
Panel and Multi-Person Interviews
Some interviews require more than two people, such as panel interviews at a conference or while recording a company with more than one founder. Multiple-person interviews are great to showcase insights from different people within one interview. Our team usually records these for long-form content, which can also be edited for a company’s social media short-form reels.
Expert and Thought-Leadership Interviews
Expert and thought-leader interviews record an authoritative figure’s insights within a certain field or scope. These interviews can be useful for companies within technical or regulated fields, such as AI, healthcare, fintech, semiconductors, or crypto. Once recorded, they’re often published on company’s podcast channels, edited for social media reels, or YouTube long-form videos. At 415Headshots, we often record these types of videos at conferences where thought leaders are usually present with our standard two-camera set-up.
Customer Interview Videos
Customer interviews record a customer talking about their experience using a company’s service or product through a Q&A format. Customer interviews are longer than customer testimonials and cover more in-depth experiences. These videos are ideal to use for case-study landing pages, sales decks, or customer marketing materials.
Employee Interview Videos
Employee interviews record the team at a company discussing the company’s day-to-day, culture, and their personal growth. These videos are perfect to use on company hiring pages, LinkedIn posts, and for investor decks. At 415Headshots, we prefer to record these at a company’s office. We also capture behind the scenes B-roll of the team working and interlace it within the video.
What Our Customers Have To Say
“I cannot recommend 415Headshots enough! Results were delivered fast, and we are very happy with the final product. These guys are true professionals and can’t wait to work with them again.”
“Thanks for all the work on the videos! Got great feedback.”
Behind the Scenes of Interview Production at 415Headshots
Why San Francisco Companies Choose 415Headshots for Interview Videos
We help your team ensure the interview you invest in meets the goal you intended, whether it’s a certain customer conversion rate or engagement on social media.
The hardest interviews aren’t the ones where someone goes off-script, stutters, or forgets a line, they’re the ones where a subject only answers half the question, loses engagement with the listeners, or forgets to add context for the viewers. A successful interview should flow, be engaging and informative to users after the questions are edited out. That is what our team at 415Headshots helps your team understand. We guide you through the process of scripting the interview questions, coaching subjects on what to say, and providing engaging hooks for social media content to ensure your final video is flawless.
415Headshots’ background was in headshots, so we’ve spent half a decade directing thousands of nervous executives, team members, and partners through a headshot process. This skill directly translates to an interview recording in our studio. We assist subjects on how to use body language and maneuver their hands to create a visually engaging video, how to adjust their tone and pace of voice to come across as credible, and how to start off and finish sentences to ensure the viewer is engaged. These are often the key between a flat interview versus an interview that gains traction online.
Our Video Set-Up Is Built for In-Studio and On-Location Interviews
The 415Headshots studio is deigned to record engaging and professional interviews. Our studio features premium seats for the subjects to sit-on, coffee tables and props, background accent lights, and plants. In regard to recording, we always record interviews with a three-camera set-up with Sony FX3’s to record the subject, the person asking the questions, and a wide angle of both subjects. We adjust the lighting for interviews based upon company guidelines, as some companies prefer more dramatic lighting versus some prefer warm and conversation lighting set-ups. We always optimize our audio recording to minimize room echo and to capture the crisp voice of the subjects.
The 415Headshots’ team can bring our audio, camera, and lighting set-up to a location of your choice, such as your office, event space you’re hosting a conference at, or even a client’s workspace. We recommend on-site interview recording when the environment plays a role within the story. This allows us to capture b-roll of the environment to place it within the final interview edit. On-location recording is perfect while capturing a founder being interviewed in their start-up office, a scientist discussing their thoughts inside a lab, or a customer talking about their experience with a product at their workspace. These on-location interviews offer a background that a studio interview cannot.
We Direct And Edit For Results
Our team records while keeping the final result in mind. We’ll work with your team to sprinkle social media hooks within interview questions or answers, direct subjects to include context within their answers, and coach individuals on how to use body language and tone of voice to make the interview more engaging. When recording, we always record multiple takes to ensure our editor has the right cut to make your video meet your expectations.
We also record each interview knowing where it’ll be posted, such as on LinkedIn reels, YouTube long-form videos, or study-case landing pages. We’ll edit longer versions of the interview for your sales team to use when converting customers or use on YouTube long-form videos when people need to learn more about your company.
With interviews, we have the ability to create a handful of reels and clips from the original content for social media and paid ads, which is why we direct with social media hooks in mind. We record interviews horizontally, but our editor can edit the horizontal format to 9:16 when you need to use these clips for platforms like LinkedIn reels or Instagram.
Your team’s final and RAW interview footage is saved in our archive for one year. If your company needs to come back weeks or months later after the original recording, we can always create new content without having to shoot again.
The 415Headshots Interview Video Production Process
1. Discovery and Interview Direction
The initial conversation between our team and your team takes about 30 minutes. Outside of the shoot logistics, we discuss what message the interview should convey, what questions will engage the audience, whether we should shoot in our studio or at a location of your choice, where the interview will be used (e.g. study-case landing pages, YouTube, or social media), and if we should shoot in an authentic, natural style versus a more formal interview.
2. Subject Preparation and Question Design
Before we start shooting or preparing, we work with your team to design the questions we’ll ask the subjects during the interview. Ideal questions to ask are open-ended, yet specific enough to give the subject room to pull from past experience versus a simple yes or no. If the goal of the interview to post on social media, we’ll ask questions that are designed to “hook” an audience for a reel.
After we design the questions to ask, we’ll send each subject recommendations on what to wear, what to expect, scheduled time of shoot, and, for certain interviews, we’ll provide the subjects with the questions we’ll ask.
3. Shoot Day
At our San Francisco studio, we’ll take care of hair and make-up of the subject, if requested, and mic them up to begin recording. For interviews done during panels at conferences, we usually connect with the AV team to pull the audio. For interview production, we do ask the subjects to provide their name and company they work with in the beginning of the interview to set the stage. Our team will coach the subjects through body language, how to use hands while talking, and tone/pace of voice to ensure we get engaging content. We record multiple takes for each individual to make sure we have the right content to edit with.
4. Post-Production and Delivery
Each interview is edited and formatted to meet your company’s goals, whether that’s engagement on LinkedIn or views on YouTube. We’ll edit the footage to clip out certain answers that actually convey important messages, build it into a narrative to tell the story, and format it to different versions for your team to use. We’ll provide a long-from video (long-form interviews usually run about 15 - 30 minutes long) that captures the entire interview for the full story, which is perfect for YouTube content. We also provide your team with a shorter cut (about 5 minutes long) to post on LinkedIn to drive engagement and viewership and a social media edit (9:16 format and about 30 seconds long) that highlights one of the most engaging questions or answers from the interview to drive viewers to the longer-form content. For interview deliverables, we can add graphics of the subject’s names, the company logo, subtitles, present questions as text within the video, and add b-roll of the environment. Final deliverables are always sent in 4K and can be color-graded to match your company’s theme.
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Most likely, yes! If your company would like to build authority and trust within your industry, then it’s highly recommended you create interview videos with your team’s leadership. These interviews can discuss topics, such as where the industry is headed, current headwinds, and the trajectory of the company. Also, interview videos are very flexible and can be recycled to be used on sales decks, investor slides, press releases, social media kits, and long-form YouTube content. They are perfect for a wide range of industries, such as AI, SaaS, healthcare, finance, biotech, etc.
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A professional interview production incorporates studio lights, professional audio, and 4K quality from cameras. The professional look exudes a level of professionalism and assists with building authority and trust with your viewers.
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Interview video production pricing is significantly dependent on the type of production you’re looking for. Variables that affect pricing include how many individuals are included within the interview or if it’s a panel interview, how many camera angles and camera operators are needed, if b-roll is preferred, the number of edited videos and cuts your team needs, and where’d you like to record. From our experience, interview production usually starts around $2,000 for a standard two-person interview with our professional set-up with three cameras, audio, and lights.
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Both! Our SF studio can handle interviews for up to 4 individual at once, and is often the most controlled location to shoot at, since we’ve dialed in all the audio and lights. But, we can record anywhere you’d like us to. We’ve recorded interviews at conferences at various venues, such as Moscone Center and The Conservatory at One Sansome. We’ve filmed interviews at hotels, such as the Grand Hyatt in Union Square and the Intercontinental in Nob Hill. For on-site interview productions, we’ll bring our own lighting and audio, so we request a space that has enough room for us to set-up and record within the environment.
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Yes! We have recorded panel interviews at conferences, such as Innovaccer’s Xccelerate conference in San Francisco, which have consisted of interviews from 3 people to 7 people.
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Yes, we collaborate with your team to write the questions for the interview. We ask that your team provides context, such as technical information that needs to be conveyed and what points matter the most. Our team will take that information and shape the questions into open-ended questions that can create engagement for viewers and are ideal for reels in 9:16 format for social media.
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Yes, we can. From a horizontal interview video, our team can create vertical 9:16 reels, which are ideal to post on LinkedIn, YouTube shorts, and Instagram. These videos are usually 30 seconds each, and we aim to create them with an engaging hook (such as an interesting question or response). We can create a number of short clips from a single interview.
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Of course. Usually, most interview videos we produce include the company’s logo, name, and graphics for each speaker’s name and role within the company. We can also add intros and outros with your company’s logo and jingle.
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Yes, we understand that life happens. Flights can get delayed, people get sick, and sometimes logistics just don’t work out. We prepare for that in the case of interview production. We always have the option to add in subjects remotely to interviews. We offer high-quality Zoom recording for remote individuals to be included into the final edited video.
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Most of our clients are satisfied with the first draft that we deliver. However, we understand that every team has their preferences, so we include two rounds of revisions for each project.
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We usually provide a standard turnaround time of 10 business days for edited videos. However, we can expedite the video editing to be done within 24 hours, if your team needs an urgent turnaround time.
San Francisco Interview Video Production FAQs
Ready to Start a San Francisco Interview Project?
Tell us what kinds of interview your company needs. We will respond within one business day with availability and a written interview production proposal. Interview productions book 1 to 2 weeks out, so reach out early if your announcement is on a deadline.
If you’re looking for other video services, please view our video production services.